Prize-Linked Savings Accounts: Can “Savings with a Thrill” Work in India?
Prize-Linked Savings Accounts (PLS accounts), also known as lottery-linked deposit accounts , are an innovative financial product designed to encourage savings by combining the security of a traditional savings account with the excitement of a lottery-style reward . Instead of offering higher interest rates, these accounts provide depositors with a chance to win cash prizes—without risking their principal. Globally, PLS schemes have been used as a tool for financial inclusion , particularly to attract individuals who may otherwise remain outside the formal banking system. However, their compatibility with India’s regulatory framework raises important legal and policy questions. What Are Prize-Linked Savings Accounts? A prize-linked savings account offers depositors an opportunity to participate in periodic prize draws based on the amount they save. The core idea is simple: Depositors place money into a savings account. Each qualifying deposit ...